Much smaller in width and height than a normal pillow, the "As Seen On TV" Sobakawa Cloud pillow holds its own. The claimed 10M micro foam beads operate much like the ubiquitous neck pillows used by travelers today. The pillow came with a "$9.99 Bonus cover" that was apparently mandatory given the multiple warnings as, "You Must Use the Cover at All Times".
Two key items make this a nice pillow. The pillow adjusts nicely to your position and its curved shape contours around your shoulders. I find this gives me some ventilation, keeping me cool.
Overall, I'm happy with the pillow so far. I'm a back sleeper, and I've gone through 5 pillows in the past 6-8 months. We'll see how this holds up over time.